Paper presented at the 4th Mediterranean Conference on Information Systems (September 2009, Athens Greece).
Blogs are considered to be powerful and have great political influence. Political blogs have a potential to shape politics, political discourse and political participation. The paper studies how two recent political events about Pan-Hellenic Socialist Movement, are discussed through blogs. It uses Social Networking Theory and Multivariate Statistical Analysis to examine whether political polarization is reproduced in blogging, for the Greek case. The paper also considers how different political events have different impact on polarization of bloggers’ political communication. Findings suggest that polarization is reflected to blogs’ conversational patterns. Debate events are associated with more polarized social networks of blogs.
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