Abstract:This paper uses Social Network Analysis indexes to study Greek political blogs. The indexes describe bloggers’ community recommendations, centrality and bloggers’ attempt to form spheres of influence. Five Social Network Analysis indexes are used: incoming links, normalized betweenness, outgoing links, number of 1-cliques a blog belongs to, and size of blog’s ego-network. By recording 127 Greek political blogs, the paper finds that there are two distinct blog performance properties regarding connectivity: Only a few blogs serve as authority blogs having many incoming links and centrality, while a few others try to expand their influence territory by having many outgoing links and forming larger 1-cliques and ego-networks. Next, the paper associates the proposed indexes with blogs’ and users’ community activity. Authority blogs present high blog activity and users’ community activity, as well. These are recorded by large numbers of posts and comments to the blog posts, respectively. It is shown that blogs, which strive to expand their network by using many outgoing links are more likely to link to the authority blogs. Content analysis reveals that authority blogs provide news and information and promote discussion to a much higher degree compared to the overall Greek political blogosphere.
Keywords:Greek political blogs; centrality; activity; Social Network Analysis; hyperlinks; influence; content analysis